So-called "CyberMonday": just another good eCommerce shopping day
CyberSource Corporation (NASDAQ: CYBS) today predicted that December 18th will be the biggest online shopping day of 2006. The estimate is based on the company's analysis of six years of historical transaction volumes and the number of shipping days remaining before December 25th.
"eCommerce may still be in its adolescence," said Doug Schwegman, CyberSource director of market and customer intelligence. "But we've been tracking peak day volumes for many years. A rule of thumb has emerged about holiday peak shopping days: they typically happen on the Monday occurring closest to Christmas where there is at least a week available for shipping. We expect that to be the case this year--Monday, December 18th. CyberMonday, the Monday after Thanksgiving, is a good eCommerce shopping day, but beyond that it's just hype. It represents no sort of sales plateau. If anything, it's about the halfway mark for holiday sales."
Based on CyberSource data, peak eCommerce shopping days in prior years have occurred as follows:
2000 - Monday, December 18
2001 - Monday, December 17
2002 - Monday, December 16
2003 - Monday, December 15
2004 - Monday, December 13
2005 - Monday, December 12
This year marks the reversal of a six year trend. Since the year 2000, the peak day has been moving earlier in December. Not so in 2006, where it moves from the 12th to the 18th, because Christmas once again falls on a Monday as it did in 2000. "If the peak does occur earlier this year, say Monday, December 11th, this will mean the early shopping incentives have prevailed over the procrastinators," said Schwegman. "But I believe the rule will hold up. eCommerce is all about convenience. It's about not wrapping, not waiting in post office lines, not having to hunt for parking. Traditionalists who do their shopping at a mall two weeks or more before the 25th will have the joy of all those crowds. The rest of us will comfortably go online on the 18th, knowing merchants can still get those gifts to the family on time."
CyberSource processes electronic payments for leading web merchants. In the last four calendar quarters the company processed approximately $32 billion in online sales.
CyberSource Corporation is a leading provider of electronic payment and risk management solutions. CyberSource solutions enable electronic payment processing for Web, call center, and POS environments. CyberSource also offers industry leading risk management solutions for merchants accepting card-not-present transactions. CyberSource Professional Services designs, integrates, and optimizes commerce transaction processing systems. Over 16,000 businesses use CyberSource solutions, including half the companies comprising the Dow Jones Industrial Average. The company is headquartered in Mountain View, California, and has sales and service offices in Japan, the United Kingdom, and other locations in the United States. For more information, please visit CyberSource's web site at www.cybersource.com or email info@cybersource.com.
Statements in this release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, statements regarding the Company's expectations, objectives, anticipations, plans, hopes, beliefs, intentions or strategies regarding the future. Forward-looking statements in this release include, without limitation, statements regarding: (1) the peak day for online shopping; (2) consumer behavior; and, (3) merchant behavior. Factors that could cause actual results to differ materially from the forward looking statements include risks and uncertainties such as unforeseen system failures, and other risks indicated in our filings with the Securities and Exchange Commission. It is important to note that actual outcomes could differ materially from those in such forward-looking statements. Readers should also refer to the documents filed by CyberSource with the Securities and Exchange Commission, specifically the annual report filed on Form 10-K for the year ended December 31, 2005, filed with the Securities and Exchange Commission on March 10, 2006, and our quarterly reports filed on Form 10-Q from time to time, all of which identify important risk factors.
Editorial Contact:
Bruce Frymire
CyberSource Corporation
650.965.6042
bfrymire@cybersource.com
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