Despite the proliferation of high speed Internet among U.S. homes, most eCommerce shopping happens during work hours, according to CyberSource Corporation (NASDAQ: CYBS), a leading provider of electronic payment and risk management solutions.
"We've all seen the numbers--broadband is now in two-thirds of American homes equipped for the Internet," said Doug Schwegman, CyberSource director of market and customer intelligence. "But our processing stats say the majority of people are still doing their online shopping from the office."
Peak shopping hour on a recent high volume week (December 3rd through the 9th) was typical--1:00 p.m. Pacific time, 4:00 p.m. Eastern--work hours by most people's definition. Online transactions typically hit their low point between the hours of 11:00 p.m. and 4:00 a.m. Pacific, 2:00 a.m. to 7:00 a.m. Eastern, and then begin the rapid climb to the midday peak. The highest volume online shopping days are Mondays and Tuesdays with the weekend days of Saturday and Sunday typically showing lowest volumes.
But there is change afoot. Though the peak shopping hour isn't moving much, there is a change in the eCommerce shopping picture. The difference between the highest and lowest volume hours is diminishing. "The graphs are flattening--albeit with much higher numbers. Online shopping is not only getting bigger, it's becoming more of a 24 hour phenomenon," said Schwegman. In the same week in 2004, the difference between the lowest and the highest number of transactions was approximately 300%. In 2006, that difference has decreased to approximately 160%. "We believe several factors are at work here: one, the widespread availability of broadband, so people can conveniently shop from home, and two, the globalization of eCommerce. We know from our latest fraud survey that many of our large merchants have 17% or more of their volume coming from outside the U.S. Just last year, that percentage was 14%." The increasing popularity of purchasing digital goods like music, video and software over the Internet also increases the number of online shoppers from other time zones shopping at U.S. sites.
CyberSource Corporation (NASDAQ: CYBS) is a leading provider of electronic payment and risk management solutions. CyberSource solutions enable electronic payment processing for Web, call center, and POS environments. CyberSource also offers industry leading risk management solutions for merchants accepting card-not-present transactions. CyberSource Professional Services designs, integrates, and optimizes commerce transaction processing systems. Over 16,000 businesses use CyberSource solutions, including half the companies comprising the Dow Jones Industrial Average. The company is headquartered in Mountain View, California, and has sales and service offices in Japan, the United Kingdom, and other locations in the United States. For more information, please visit CyberSource's web site at www.cybersource.com or email info@cybersource.com.
Statements in this release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, statements regarding the company's expectations, objectives, anticipations, plans, hopes, beliefs, intentions or strategies regarding the future. Forward-looking statements in this release include, without limitation, statements regarding: widespread availability of broadband and globalization of eCommerce, increasing popularity of purchasing digital goods online. Factors that could cause actual results to differ materially from the forward looking statements include risks and uncertainties such as changes in Generally Accepted Accounting Principles and the application thereof, changes in customer needs, new products and services offerings by the company and its competitors, any unforeseen event or any unforeseen system failures, and other risks indicated in our filings with the Securities and Exchange Commission. It is important to note that actual outcomes could differ materially from those in such forward-looking statements. Readers should also refer to the documents filed by CyberSource with the Securities and Exchange Commission, specifically the annual report filed on Form 10-K for the year ended December 31, 2005, filed with the Securities and Exchange Commission on March 10, 2006, and our quarterly reports filed on Form 10-Q from time to time, all of which identify important risk factors.
Editorial Contact:
Bruce Frymire
CyberSource Corporation
650.965.6042
bfrymire@cybersource.com
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