Helping Ruby Tuesday Hong Kong improve customer experience through technology and contactless payment
Challenge
How do you make your customers’ experience contactless and COVID-friendly — without losing the experience your customers know and love? That was the challenge facing Ruby Tuesday Hong Kong, a franchisee of American multinational Ruby Tuesday Inc. When the pandemic hit at the beginning of 2020, they had to dramatically accelerate their transformation to digital payments to keep their restaurants open.
Cybersource solution
The Ruby Tuesday Hong Kong mobile app
The highlight of Ruby Tuesday Hong Kong’s digital payments transformation was their new mobile app. Customers could read the menu, order and pay, whether they were dining in or picking up – resulting in a 16% increase in table turn. The app also used artificial intelligence (AI) to deliver personalized recommendations based on a customer’s past orders.
The Ruby Tuesday Hong Kong loyalty program
We joined up with technology partner, Tofugear, to help Ruby Tuesday Hong Kong set up their first omnichannel loyalty program, leading to a 22% increase in their loyal member base. Customers could sign up for membership privileges and discounts via the app. In return the program allowed Ruby Tuesday to deliver personalized marketing – ultimately getting more customers to order regularly.