Payments have the power to dictate whether a customer’s experience is good or bad—one in four millennials say they would stop shopping with a merchant if their transaction is mistakenly declined.1
Successful businesses are moving beyond simple acceptance to providing the easy, connected experiences their customers demand. Bottom line? Your business must be customer-first through digital-first solutions. Whether you’re expanding your geographical reach, fighting the latest fraud, or accepting a new BNPL option, it all boils down to one thing: you need flexible, innovative, and modular payment options.
So what should you consider when evaluating a payment platform?
To learn why payments are becoming the most critical part of the customer experience, we’d like to offer you complimentary access to Gartner® Market Guide for digital commerce payment vendors.
Gartner® Market Guide for digital commerce payment vendors, Dayna Ford, Akif Khan, 19th October 2021
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1 2021 Global Fraud Report, Cybersource, 2021, p7