Smartphones take centre stage

Consumers around the globe are more regularly using their smartphones to enhance their in-store shopping journeys, and Australian consumers are no exception. Our research shows that 32% of all brick-and-mortar shoppers in Australia in 2021 used their smartphones while making their most recent in-store purchases. Download the report to learn more. 

Online shopping: now in store

34% of in-store shoppers now use mobile phones to enhance their shopping experience. 

Embrace a friction-free future

Shopping is now 24/7: how can merchants deliver a seamless but secure experience?

Payment options: key to sales

Consumers are 63% more likely to shop with merchants that offer their preferred payment options.

Get the full global picture, download now

Please fill in the form to download the Global Digital Shopping Index series.

Currently available reports:

  • The 2022 Global Digital Shopping Index (PDF)
  • The 2022 Global Digital Shopping Index: U.S. edition (PDF)
  • The 2022 Global Digital Shopping Index: SMB edition (PDF)
  • The 2022 Global Digital Shopping Index: Australia edition (PDF)

More reports will be available soon. Please fill in your details and tick the subscribe box and we’ll keep you updated.


Countries analysed in detail


Shoppers surveyed globally


Merchants who provided insights

Country reports: A world of data

USA (April 2022)

In 2021, there was a rise of 34% in USA merchants offering in-store pickup facilities.

Australia (June 2022)

In Australia there was a 47% annual increase in mobile shopping.

UK (coming soon)

UK shoppers are the least likely to use phones while shopping in store.

Brazil (coming soon)

Nearly two-thirds of Brazilian merchants now offer an in-store pickup option.

UAE (coming soon)

59% of UAE consumers use their phones while shopping in store.

Mexico (coming soon)

81% of Mexican merchants now offer voice-activated shopping.

Download the reports

For in-depth analysis and key trends, download the full series of reports now

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