Did you know that online checkout can now require up to 23 steps,1 and two out of three consumers express frustration with online purchasing?2
Click to Pay enables users to transact easily, regardless of digital channel or device used—without needing a password. The standard checkout process requires customers to manually type in their information. Click to Pay simplifies eCommerce acceptance and can increase conversions by providing a more intuitive checkout process. It also reduces the number of individual payment button experiences on a single checkout page by using a standardised integrated payments platform.
Click to Pay is designed to:
Click to Pay is designed to deliver a fast, easy checkout experience, with the aim of reducing cart abandonment and increasing sales, especially with guest checkout. Online shoppers who have enabled their cards can pay with a just a few clicks when they see the Click to Pay icon.
Click to Pay simplifies digital guest checkout by eliminating passwords and manual primary account number entry, which can lead to faster checkouts and fewer abandoned carts.
Supporting Strong Customer Authentication
1 The EMV® SRC payment icon, consisting of a pentagon design oriented on its side with a stylised depiction of a fast-forward symbol on the right, formed by a continuous line, is a trademark owned by and used with permission of EMVCo, LLC.
2 EMV® is a registered trademark in the USA and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.