Revenue optimisation and smart fraud management

Creating a great customer experience is king. Lead the pack with a smart fraud management strategy.

 

Creating a great customer experience through a smart fraud management strategy 

Have you wondered if your fraud management tools might be damaging your revenue goals?

Fraud management is just one part of the payment optimisation process. Now, more than ever, creating the best customer experience (CX) across all devices and channels is crucial to success. Optimising payments to align with growth securely is part of the continuous tug-of-war between delivering frictionless payment experiences and protecting your revenue and brand.

As payments intelligence starts to prompt the artificial optimisation of CX, fraud detection and prevention, acceptance, automation, and reporting are keys to success.

The fraud vs. sales tug of war

Too much business is lost in the tug-of-war between fraud control and sales goals. And it’s not just about lost revenue. It’s the added cost of reviewing false positives and the negative impact on customer experience. 

If fraud control wins, your top-line revenue can suffer. You can lose too many legitimate customer transactions to super-sensitive fraud filters. If your sales initiative wins and you accept more transactions, then your top line revenue looks better. 

But your bottom line may take a hit from all the unfiltered fraud attempts. Whichever side wins the tug of war will also have a real impact on customer experience, for better or for worse. This is not a game that you should have to play. Fraud protection and sales goals should work together to drive business growth—to make way for more real business.

Why Cybersource?

Make way for more real business

Cybersource offers the one fraud management solution that puts as much emphasis on accelerating good transactions as stopping bad ones—so you can make way for more real business. Too much business is lost in the tug of war between fraud control and sales goals. And it’s not just about lost revenue; it’s the added cost of reviewing false positives and the negative impact on customer experience.

More intel

  • Drawn from over 141 billion transactions across the globe and backed by the ML and specialists who can interpret it, incorporate your own data, and apply the insights to your business.

More options

  • From a hybrid AI/ML and rules-based solution that you can design and test using our experts or yours, or both. 

A more complete approach

  • From a truly integrated platform that handles everything from gateway capabilities and tokenization to payer authentication, declines and retries, chargeback representment, and more. 

Find out why 468,000 businesses1 around the world all rely on Cybersource

1 As of September 30, 2020; inclusive of Cybersource and Authorize.net.