Have you wondered if your fraud management tools might be damaging your revenue goals?
Fraud management is just one part of the payment optimisation process. Now, more than ever, creating the best customer experience (CX) across all devices and channels is crucial to success. Optimising payments to align with growth securely is part of the continuous tug-of-war between delivering frictionless payment experiences and protecting your revenue and brand.
As payments intelligence starts to prompt the artificial optimisation of CX, fraud detection and prevention, acceptance, automation, and reporting are keys to success.
Too much business is lost in the tug-of-war between fraud control and sales goals. And it’s not just about lost revenue. It’s the added cost of reviewing false positives and the negative impact on customer experience.
If fraud control wins, your top-line revenue can suffer. You can lose too many legitimate customer transactions to super-sensitive fraud filters. If your sales initiative wins and you accept more transactions, then your top line revenue looks better.
But your bottom line may take a hit from all the unfiltered fraud attempts. Whichever side wins the tug of war will also have a real impact on customer experience, for better or for worse. This is not a game that you should have to play. Fraud protection and sales goals should work together to drive business growth—to make way for more real business.
Cybersource offers the one fraud management solution that puts as much emphasis on accelerating good transactions as stopping bad ones—so you can make way for more real business. Too much business is lost in the tug of war between fraud control and sales goals. And it’s not just about lost revenue; it’s the added cost of reviewing false positives and the negative impact on customer experience.
A more complete approach