Synonymous with freedom and adventure, Harley-Davidson is loved for its iconic motorcycles and eye-catching apparel the world over. Since customers outside the U.S. still had to drive to a dealership to buy genuine merchandise, the company looked to expand its eCommerce site to other regions.
Driving online sales
Founded in Milwaukee in 1903, Harley-Davidson has grown to become one of the most successful motorcycle manufacturers in the world. But until recently, their merchandise was only available online in the U.S.; otherwise, customers needed to visit a dealership.
With fans on every continent and the world becoming increasingly digital, implementing a slick, seamless eCommerce framework was a huge opportunity for Harley-Davidson. It would allow them to develop their revenue streams and build brand engagement beyond the U.S.
Local knowledge; global expertise
Europe was a key market for Harley-Davidson. But the challenge wasn’t just to expand their payment platform across the region. They also needed to understand the different ways people preferred to pay in each country, so they could offer the right payment options in the right places.
Our experience enabling transactions in more than 160 countries meant we could give Harley-Davidson the support they needed to expand quickly and with confidence.
Up and running in nine new countries
Leveraging our relationships with more than 150 acquirers and processors across the globe, Harley-Davidson now has online shops in nine European countries.
By introducing Cybersource Token Management Service, they were also able to reduce PCI compliance risks. This means sensitive data is secure and chargebacks are minimal—despite selling in multiple countries with multiple payment options.
The road ahead
Shopping anytime, anywhere, customers now feel more connected to a brand they love.
And following this successful expansion, Harley-Davidson is continuing to work with Cybersource to grow its business across Europe and beyond.
Read the full story about how Harley-Davidson helped international fans buy into the brand.
To learn more about Harley-Davidson, visit their website.