Through its customer-centric mobile app and omnichannel loyalty program, Ruby Tuesday Hong Kong delivers contactless, COVID-friendly customer experiences that keep diners coming back.
Ruby Tuesday Hong Kong, a franchisee of American multinational Ruby Tuesday Inc., serves up homestyle American dining at its successful restaurants across Hong Kong.
When the pandemic put a temporary stop to walk-in diners, Ruby Tuesday Hong Kong wanted customers to be able to order food online for pick-up at its restaurants with safe, contactless payments. Aware that its customers would expect more than a basic transaction when ordering online, the restaurant wanted to maintain the distinctive experience that's always drawn customers in.
It also wanted to explore how technology could enhance the dining-in experience once diners were able to return.
Mobile app + loyalty program = a tasty combo
To realize its ambitions, Ruby Tuesday Hong Kong worked with partners Tofugear and Cybersource (and our processing partner Global Payments) to accelerate its digital transformation by developing a customer-centric mobile app and an omnichannel loyalty program.
- Its mobile app lets customers browse the menu, order, and pay—whether they're ordering pickup or dining in. Table turn has jumped 16 percent since patrons started using the app.
- Its loyalty program allows customers to sign up for membership privileges and discounts via the app and receive personalized messages. Engaging with customers through the program has boosted Ruby Tuesday Hong Kong’s loyal member base by 22 percent.
"Ruby Tuesday Hong Kong is a good example of building stronger customer relationships using digital channels such as our mobile app and loyalty program," says Leslie Bailey, Managing Director, Ruby Tuesday Hong Kong (APRT Ltd.).
Learn more about how Ruby Tuesday Hong Kong keeps its customers satisfied.