Optimizing the checkout experience can be difficult and often riddled with friction. Customers expect seamless transactions, so merchants must find ways to reduce the friction their customers experience while shopping online. There are a few important steps you can take to help lessen the risk of customers abandoning their carts during checkout.
- Improve your checkout process. Shopping online can often be time consuming and difficult. On average, it takes a customer two minutes and 28 seconds and 21 clicks to check out online.1 A lengthy experience can cause them to get frustrated and abandon their shopping cart.
- Offer customers’ preferred payment methods. Consumers are looking for their preferred payment methods at checkout. In fact, one in five global digital consumers has abandoned their shopping cart due to their preferred payment method not being offered.2
- Protect customers’ payment information. Security should also be top of mind as it is key to retaining customers. 65% of consumers say they would not shop with a given merchant again if their personal data were breached3 and 59% of consumers say they require a personal data protection guarantee to consider buying from a merchant.3
According to a PYMNTS report, $97.8 billion in sales was put at risk due to checkout friction in 2019.4 In a world of highly optimized experiences, consumers expect checkout to be friction-free. For merchants, failure to deliver an optimized experience can result in missed sales and reputational damage that can discourage customer loyalty.
Cybersource now offers Unified Checkout Integration, a powerful new product within our Secure Acceptance Suite designed to help you with the inclusion of digital payments into your payment experience. You can add click to pay, digital wallets, and other methods to create a familiar, convenient, and seamless experience that can reduce checkout friction and increase conversions, all while securing sensitive data and reducing your PCI DSS compliance burden.
Provide a simple, fast, secure hosted payment acceptance solution through a single drop-in UI integration with Unified Checkout Integration.
1 Checkout Conversion Index, PYMNTS, January 2021, Stat from Q4 2020, https://www.pymnts.com/checkout-conversion-index-archives/
2 According to UPS and PwC referenced in the yStats.com report Global Alternative Online Payment Methods and COVID-19s impact, May 2020
3 Securing eCommerce Study, PYMNTS/NuData Collaboration, May 2021 – US data
4 Checkout Conversion Index, PYMNTS, February 2020, Stat from Q4 2019, https://www.pymnts.com/checkout-conversion-index-archives/