Learn how to make way for more real business by striking a balance between fraud and sales.
Too much business is lost in the tug-of-war between fraud management and sales goals. And it’s not just about lost revenue. It’s the added cost of reviewing false positives and the negative impact on customer experience.
If fraud wins, your top-line revenue can suffer. You can lose too many legitimate customer transactions to super-sensitive fraud filters. If your sales initiative wins and you accept more transactions, then your top line revenue looks better. But your bottom line may take a hit from all the unfiltered fraud attempts.
Get out of the tug-of-war with a solution that’s fully equipped to help you with the broader challenge of revenue optimization—from attracting more customers and increasing order size to reducing the amount of losses from declines and chargebacks.
eCommerce fraud is a big problem. Have you wondered if your fraud management tools might be damaging your revenue goals? What if you could manage fraud, optimize your payment experience, and grow your business and brand all at once?
Fraud management is just one part of the payment optimization process. Creating the best customer experience (CX) across all devices and channels is crucial to success. Optimizing payments is part of that tug-of-war between delivering secure, frictionless payment experiences and protecting your revenue and brand.
Learn how progressive companies are learning from and using fraud losses to grow their business.
Cybersource offers fraud management solutions that accelerate good transactions, while stopping bad ones—for businesses of any size.
Contact us to learn how you can make way for more real business.