Revenue optimization and smart fraud management

Learn how to make way for more real business by striking a balance between fraud and sales.

The fraud vs. sales tug-of-war

Too much business is lost in the tug-of-war between fraud management and sales goals. And it’s not just about lost revenue. It’s the added cost of reviewing false positives and the negative impact on customer experience. 

If fraud wins, your top-line revenue can suffer. You can lose too many legitimate customer transactions to super-sensitive fraud filters. If your sales initiative wins and you accept more transactions, then your top line revenue looks better. But your bottom line may take a hit from all the unfiltered fraud attempts.

Get out of the tug-of-war with a solution that’s fully equipped to help you with the broader challenge of revenue optimization—from attracting more customers and increasing order size to reducing the amount of losses from declines and chargebacks.

Learn how to accelerate good transactions while stopping bad ones

Use fraud management to grow your eCommerce business

eCommerce fraud is a big problem. Have you wondered if your fraud management tools might be damaging your revenue goals? What if you could manage fraud, optimize your payment experience, and grow your business and brand all at once?

US fraud losses equal $7 billion, global fraud losses equal $30 billion

Fraud management is just one part of the payment optimization process. Creating the best customer experience (CX) across all devices and channels is crucial to success. Optimizing payments is part of that tug-of-war between delivering secure, frictionless payment experiences and protecting your revenue and brand.

Previously: revenue optimization versus fraud management

Increase revenue, manage fraud, and offer a great CX

Learn how progressive companies are learning from and using fraud losses to grow their business.

Now accept more transactions, while rejecting more fraud. Implement fraud protection tools, integrate fraud management into other departments, address fraud at the account and transaction level, choose the right payments partner, and reduce friction at checkout.

Accelerate good transactions

Cybersource offers a fraud management solution that accelerates good transactions, while stopping bad ones—so you can make way for more real business. Our solutions include:

More intel

  • Drawn from over 21 billion transactions across the globe and backed by the ML and specialists who can interpret it, incorporate your own data, and apply the insights to your business.

More options

  • From a hybrid AI/ML and rules-based solution that you can design and test using our experts or yours, or both. 

A more complete approach

Ready to talk?

 

Cybersource offers fraud management solutions that accelerate good transactions, while stopping bad ones—for businesses of any size.  

Contact us to learn how you can make way for more real business.