Sally Beauty is renowned for their wide array of beauty products and efficient customer service. As the pandemic took hold, they were able to quickly adapt to the dramatic shift online—while retaining the quality of service that’s at the heart of their business.
After setting up shop in New Orleans in 1964, Sally Beauty has grown to become one of the world’s largest distributors of professional quality hair and beauty products.
Online sales surged 800%
Despite their growth and global expansion, Sally Beauty has always remained true to the founding principles of their business: offering salons and individuals fast, helpful service.
But when lockdown hit and stores were forced to close overnight, the company needed to quickly adapt to a huge boom in online sales.
How could they streamline their practices to process orders more quickly without diluting their customer-centric approach or leaving themselves vulnerable to fraud?
A swift, safe, and secure way to sell online
Sally Beauty has worked with Cybersource since 2018. Together we have built a strong, collaborative relationship, understanding the intricacies, strengths, and unique challenges of their business.
Building on this well-established foundation, we were able to help bolster their digital payment capabilities and offer a wider range of ways for customers to pick up their products while keeping fraud to an all-time low.
Decision Manager was a vital tool for this: it enabled Sally Beauty’s internal team to get a more accurate view of genuine versus fraudulent transactions, saving time and money.
By introducing Cybersource Token Management Service, Sally Beauty was also able to offer their customers more ways to pay. And they could be confident that card details were protected throughout each transaction.
98% of sales are now online
Fast forward two years and eCommerce is big business for Sally Beauty. They offer a seamless and secure customer experience with a wide range of delivery options, including same-day and Buy Online, Pick up In Store (BOPIS).
Read the full story about how Sally Beauty has adapted to new ways of selling.
To learn more about Sally Beauty, visit their website.