Why a strong payments partner can be so valuable

Cybersource's extensive community of tech partners, acquirers, and merchants means we have the connections and the scale to provide positive ROI for our partners. We commissioned Forrester Consulting to conduct a recent study to examine just how valuable a partnership with us can be.

Building a mutually valuable relationship

Tech partners have a significant amount of choice today when they are looking to add payments into their offerings, and Cybersource excels in the few critical areas. We offer developer-friendly APIs, an open architecture environment, and the ability to quickly and easily scale globally through a single connection. 

To quantify some of the potential value that a payments partner like Visa can deliver, we commissioned a Total Economic Impact™ (TEI) study¹  from Forrester Consulting. The study analyzed our partnerships with eight companies that differed in size, vertical, specialization, and level of engagement with Visa, aggregated the characteristics of these interviewed partners and combined the results into a single composite organization.  The Forrester study found a financial impact of a 258% return on investment and $752K in net present value over three years, and a payback period of just seven months. 

“It's a clear ROI for our customers when they kick off projects and start using our applications which have Cybersource's out-of-the-box integration with payment vendors.”
– Director of product management, supply chain solutions company, The Partner Opportunity For Cybersource

Not only are the results significant, but they also provide powerful takeaways from a diverse set of partners, both large and small, generalized and specialized. The study also examines the unquantified benefits of partnering with us, like our ability to provide partners with access to more upmarket and organic sales opportunities through our partner network—enabling accelerated growth and scalability.

A strong partner ecosystem

As a vital pillar of the Visa family, we believe one of our most valuable offerings is our extensive network of tech partners, ranging from those that focus on small and medium-sized businesses to those that focus on enterprise. But no matter your size, our network offers prebuilt software solutions that can help you integrate payments into your offering and deliver flexible payments solutions to your merchants—and get up and running fast.

“Cybersource's product stands out in its breadth of pre-integrations often uniquely available as "one click," no-code integrations that facilitate the onboarding.”
– The Forrester Wave™: Merchant Payment Providers, Q2 2022

With one simple connection to Visa Acceptance Solutions, you can access more than 160 countries and territories and more than 200 merchant acquirers. Our quick, easy integration earned us the highest score in the integrations criterion of the evaluated providers in The Forrester Wave™: Merchant Payment Providers, Q2 2022. And our robust ecosystem will allow your business to form relationships that enable you to expand into new geographies, channels, and payment methods so you can reach new customers and keep pace with innovation.

“The story is one plus one equals three. If we can go ahead and get people to work together, then suddenly, you can accelerate the growth for each company by sharing and co-selling together.”
– Senior manager, strategic partnerships, subscription management platform, The Partner Opportunity For Cybersource

You can also access fraud tools that can help reduce customer churn, increase authorization, optimize revenue, and ultimately improve your customer relationships. Our fraud and risk toolset was found to be a real benefit for the study’s interviewees, one of whom remarked, “They have a fraud protection management tool that is well-adopted and is excellent."

Hear more from our experts

So how can you ensure you are getting the most out of your relationship with your payments partner? Building a valuable and effective relationship takes time and effort from both sides of the partnership—and the right payments provider can make a significant difference.

To help you learn more about how a partnership with Cybersource could help your business unlock greater value from payments, we're offering an upcoming webinar with experts from Visa and a guest speaker from Forrester. They'll delve into the results of the study and take your questions about how your business could potentially achieve similar results. Please join us to share your insights about how you get the most out of working with us.

¹ The Partner Opportunity For Cybersource, Forrester Consulting Total Economic Impact™ study Commissioned by Visa, December 2022. The representative interviews and financial analysis used the subjects’ total present value (PV) gross profits over 3 years versus investments and overhead expenses adding up to the NPV and ROI. Study results are for a composite partner organization representative of interviewed partners. Results may vary and are not claimed to represent typical results.