Click to Pay provides a faster, easier checkout process

Did you know that online checkout can now require up to 23 steps,1 and two out of three consumers express frustration with online purchasing?2

Offer your customers a quick, convenient, secure, and intuitive payment experience with Click to Pay. Click to Pay enables users to transact easily, regardless of digital channel or device used—without needing a password.

The standard checkout process requires customers to manually type in their information. Click to Pay simplifies eCommerce acceptance and can increase conversions by providing a more intuitive checkout process. It also reduces the number of individual payment button experiences on a single checkout page by using a standardized integrated payments platform.

Click to Pay benefits

  • Reduces the need to enter primary account numbers and passwords
  • Provides a simpler, more consistent digital checkout experience
  • Makes payment credentials less vulnerable to fraud

Card-on-file experiences for guest checkout

Click to Pay is designed to deliver a fast, easy checkout experience, with the aim of reducing cart abandonment and increasing sales, especially with guest checkout. Online shoppers who have enabled their cards can pay with a just a few clicks when they see the Click to Pay icon.

Click to Pay simplifies digital guest checkout by eliminating passwords and manual primary account number entry, which can lead to faster checkouts and fewer abandoned carts.

Benefits of Click to Pay

For consumers

  • A payment solution they can trust that provides easy and secure online transactions
  • Reduces friction at guest checkout by providing a fast, consistent, and seamless experience
  • Network tokens ensure card details are always up-to-date
  • Consumer cards are enrolled via issuers

For businesses

  • Simple integration that provides a better customer experience and improves conversion
  • Can be integrated into existing checkout flows to deliver optimal eCommerce performance
  • Consumer cards are enrolled via issuers 
  • Increase authorization with recognized users and devices

Supporting Strong Customer Authentication

  • Click to Pay works with 3-D Secure to support SCA for transactions that do not qualify for an exemption.
  • New cards added to Click to Pay will require SCA to take place.
  • With better credentials (tokens) and more information captured via Click to Pay, less authentication challenges are expected.

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The EMV® SRC payment icon, consisting of a pentagon design oriented on its side with a stylised depiction of a fast-forward symbol on the right, formed by a continuous line, is a trademark owned by and used with permission of EMVCo, LLC.

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1 Checkout Conversion Index, PYMNTS, April 2019, global
2 Global Payment Innovation Trends, yStats, 2019, global

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