Direct-to-consumer tire seller, TireBuyer, has been growing exponentially since 2009. But managing fraud was holding them back. We’ve helped them get back to growing quickly, safely.
Managing the mass of fraud flags
In 2021, American Tire Distributors (ATD) acquired competitor Tirescanner.com, merging it into the TireBuyer brand. A successful multi-year strategy spun the online retail business off as an independent subsidiary with significant sales growth projected for 2022 and beyond.
The problem with this accelerated growth was the unmanageable amount of fraud flags: over 80% of ATD’s internal fraud resources were tied up in TireBuyer, with 13% of all online transactions needing to be reviewed manually.
With no plan to slow down business growth, TireBuyer needed a partner that could take full ownership of fraud management in a scalable, long-term way.
A switch to automatic
Since early 2021, we’ve been working with TireBuyer to build a comprehensive fraud management and monitoring solution—one that’s as fast paced as their sales volumes.
Our first stop was to implement our intelligent machine-learning fraud detection solution, Decision Manager—a tool that’s almost entirely replaced TireBuyer’s need to complete manual reviews. With an open-dialogue partnership, we’re able to constantly communicate, offer expertise and fine-tune their fraud rules.
Full speed ahead, together
In a short space of time, Decision Manager is already exceeding TireBuyer’s expectations. And despite an increasing number of transactions, the review load continues to decline. In August 2022, only 4% of transactions were flagged for manual review: a fraction of the previous 13%.
Just the beginning
Read the full story about how TireBuyer stopped fraud without slowing growth.
To learn more about TireBuyer, visit their website.