Samsung Pay In-App is a fast and convenient mobile payment user experience that helps businesses improve checkout conversions and reduce payment fraud. Samsung In-App Purchase (IAP) allows third party applications to use the Samsung payment service to offer items for sale such as virtual items, services, and subscriptions inside your app. Support for merchant acceptance of adding Samsung Pay is now available as part of the CyberSource Digital Payments Suite – standardizing the implementation, management and reporting to simplify acceptance of the multiple digital payment products consumers use.