Jordan McKee, Principal Analyst, Digital Payments for 451 Research, talks about the ecommerce landscape and how businesses need to start thinking about payments to stay ahead of the competition.
A new approach to customer experience
The pandemic changed everything. That’s no understatement. And businesses of all sizes have felt that impact throughout. We’ve seen a multitude of changes, from shifting checkout preferences to demand for better customer experiences. We’ve all heard about the “shift to digital” and, indeed, here at Cybersource, we are seeing average growth exceeding 40 percent on our platform compared to 2019*–all driven by strong growth in digital commerce.
But what do these trends mean for businesses? And how can you take what’s happening and actually use that to your advantage?
I recently sat down with Jordan McKee, Principal Analyst, Digital Payments for 451 Research to talk about the eCommerce landscape, the numbers behind the trends, and how businesses need to start thinking about payments to stay ahead of the competition.
Watch the webinar now to learn more on:
- How COVID-19 fundamentally reshaped the commerce landscape, driving new customer demand and business needs
- Why payments should be thought of as is the inflection point of the customer journey
- How payments impact every investment a business has made
- Why businesses must now approach payments strategically to stay ahead of the competition
The bottom line? The most digitally advanced businesses are prioritizing payments and using them as a strategic function, with those who do being two times as likely to have experienced a positive sales impact from the shift to digital.**
To get more information, Download the 451 Research paper, Gaining a Competitive Advantage with a Strategic Approach to Payments, by Jordan McKee.
*Cybersource authorization transaction growth on CYBS compared to 2019 numbers.
**451 Research’s Voice of the Connected User Landscape: Connected Customer (Consumer Population Representative), Quantifying the Customer Experience 2020.
